Kunal Jain founded The Girivara in 2025 with a simple vision, bring the sparkle of fine craftsmanship to Indian jewellery lovers without the price tag of fine jewellery. What started as a small idea has grown into a thoughtfully curated fashion jewellery brand built around three principles: trend, quality, and affordability.
Entrepreneurship was not Kunal's first path, and he came into the jewellery business without a family background in it. The early doubts were real, would a new brand find its place in a market full of established names. What kept him going was a belief that jewellery is never just an accessory. It is an expression of who you are, a marker of confidence, and often a memory that outlasts the moment it was worn for, a necklace gifted, earrings worn at a wedding, bangles that completed a festive outfit.
Our Craft
That belief shaped the brand from day one. The Girivara draws on centuries of Rajasthani, South Indian, and Hindu temple jewellery heritage, bringing age old craft techniques together with designs meant for how women actually dress today, festive occasions, weddings, and everyday wear alike. Our collections span Kundan, Rajwadi, Victorian, Antique, American Diamond, and South Indian Temple craft traditions, each chosen so that every occasion finds its match.
Every piece is hand finished with skin friendly, nickel free materials built to last well beyond a single season. The fashion jewellery market has no shortage of options, but customers who choose The Girivara notice the difference, pieces that hold their finish, sit comfortably, and carry the detail of genuine craftsmanship.
Follow our journey and see our latest collections on Instagram at @thegirivara.
At The Girivara, jewellery is more than something you wear. It is part of how you tell your own story.