About Us
Meet Kunal Jain, the founder of Girivara
Kunal Jain started Girivara in 2025 with a vision to create a jewellery brand that blends tradition, elegance, and everyday wearability. What began as a small idea has now taken shape as a thoughtfully curated imitation jewellery brand, designed to bring joy, confidence, and a touch of luxury to every woman’s wardrobe.
Unlike many who are born into business families, entrepreneurship was not Kunal’s first path. With no prior business background, he faced the usual doubts: Is jewellery business easy? Will people accept a new brand? But passion for design, creativity, and the dream of building something meaningful kept him going. He believed that jewellery is not just an accessory—it is an expression of self, a statement of confidence, and a memory to treasure.
Girivara was founded with a simple yet powerful vision: to make high-quality, affordable imitation jewellery accessible to women who want the sparkle of fine craftsmanship without the hefty price tag. From day one, the focus has been clear—premium quality, timeless designs, and affordability.
The journey of Girivara is shaped by Kunal’s belief that jewellery should make women smile, shine, and feel special. He recalls how moments in life often carry jewellery as part of the memory—a necklace gifted, earrings worn at a wedding, bangles that complete a festive outfit. With Girivara, he set out to design collections that complement both traditional Indian wear and modern fashion styles, ensuring every woman finds the perfect piece for her occasion.
Today, Girivara offers necklaces, earrings, bangles, and bridal jewellery sets that combine artisan craftsmanship with trend-forward designs. Every piece is carefully made with skin-friendly, long-lasting materials, ensuring that it looks elegant, feels comfortable, and stays beautiful over time.
While the imitation jewellery market is full of options, Girivara sets itself apart by delivering designs that balance style, durability, and affordability. Many may see similar pieces at lower prices, but Girivara customers know the difference—our jewellery doesn’t just look stunning, it lasts longer, feels better on the skin, and carries the finishing details of true craftsmanship.
Kunal Jain continues to drive Girivara forward with three guiding pillars: Trend, Quality, and Affordability. These principles ensure that the brand keeps pace with the latest styles, maintains the highest standards of workmanship, and remains accessible to every woman who wants to shine.
Follow Girivara’s journey and discover our latest collections on Instagram: @thegirivara
At Girivara, jewellery is more than an accessory—it’s a way to tell your story with elegance, confidence, and style